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Why You Don’t Burn Out on Candy Crush Saga

Candy Crush Saga is the most popular game on Facebook, iOS, and Android. Unsurprisingly, it uses a few psychological levers to move its players, and this article focuses on one of them to answer the question: Why do they limit the number of lives you have per day instead of letting you play as much as you want?

Gone Home's game world is relatively small, but incredibly dense and rich

Why Gone Home Is So Immersive

The first person exploration game Gone Home is one of the most immersive games I’ve ever seen, and it was done with just a tiny budget and team relative to AAA games. Let’s look at what theories of spatial presence have to say about what the developers did and why it works so well.

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The Psychology Behind Steam’s Summer Sale

Summer is here! Time to pump up your video game backlog until it’s bloated, gurgling, and making vaguely taunting motions from over in the corner. In other words, the Steam Summer Sale has begun. I just bought Hotline Miami, Fez, and The Swapper for like 14 cents while typing that. Like last time, Steam is…

How Kinect sees you: a pulsing sack of meat and emotions. (Image from Wired's Kinect demonstration.)

Can The Xbox One’s Kinect Read Your Mind?

Well, no. Of course not. That’s a silly question. Why would you even ask it? That said, the updated supercamera on the Kinect 2.0 is capable of some pretty amazing things. Microsoft demonstrated how it can tell where you’re looking, estimate your heart rate from the color of your skin, and even infer your mood…

Like most online shops, there's lots of prices that end in .99 here in the Mann Co. store.

The Left-Digit Effect: Why Game Prices End in .99

Why, when you saunter into a game store or navigate your favorite e-tailer, is everything priced $59.99, $29.99, or $19.99? More specifically, why do all those prices end in “.99?” Why not just be honest and price them at $60, $30, and $20? Retailers aren’t fooling anyone by pricing them one cent cheaper, are they?…

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A Tale of Two Talent Trees

Can the presentation of choices on an upgrade screen or talent tree affect how we feel about those choices? Consider the two screenshots of talent trees below. No, look, don’t ask why just yet. Just consider them! The first one is from the first person shooter Syndicate while the second is from the latest Tomb…

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The Availability Heuristic is Always On

One of the stories that’s making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while weighing in on a potential “always on, always connected to the Internet” nature of Microsoft’s next Xbox console. The gist of…