Why are some games better than others at getting us to just keep playing without taking a break?
The 2015 Steam Winter Sale has ditched the daily and flash deals. Here’s why I think that may be a bad idea.
How a simple choice of words can bias your choices in video games, such as what NPC factions to support.
In celebration of Halloween, let’s look at some of the psychology behind why people like scary video games.
“Wii U” sounds silly, but Nintendo’s consoles might be benefiting a little from what’s known as the fluency effect.
An old technique from film making has psychological roots that reach into the world of video games.
How do gaming Kickstarters that rely on nostalgia make use of our irrational decision-making?
How do players react and what social comparisons do they make when others pay real money for in-game advantages?
How the irrational way we treat “free” as a price in games can lead us astray …or keep us on track.
What do the ending of the Mass Effect series and a painful medical procedure have in common? They both illustrate how memory and evaluation of experiences interact.