How rewarding Overwatch players with bonus loot boxes may push them back towards Quick Play.
Can the presence of NPCs affect our performance the same as having real people watching us?
How achievements, trophies, and badges in games can lower player motivation under the wrong circumstances.
How failure can feel like success and motivate you to keep playing under the right circumstances.
Twitch has added microtransactions as a way to support streamers. Cool. But what are some psychological quirks at play?
Do achievements, badges, and trophies in video games work? If so, why?
How Dark Souls 3 taught me to be a better parent by encouraging me to embrace failure.
Wait. Don’t identify that loot yet. You’ll enjoy it more.
Video: How a small tweak to Blizzard’s new game might nudge people towards sportsmanship.
Four free talks from the Game’s Developer Conference about psychology and video games.
Why some games and some experiences make us feel more helpless than others –and what designers can do about it.
Why are some games better than others at getting us to just keep playing without taking a break?
The 2015 Steam Winter Sale has ditched the daily and flash deals. Here’s why I think that may be a bad idea.
How a simple choice of words can bias your choices in video games, such as what NPC factions to support.
In celebration of Halloween, let’s look at some of the psychology behind why people like scary video games.
“Wii U” sounds silly, but Nintendo’s consoles might be benefiting a little from what’s known as the fluency effect.
An old technique from film making has psychological roots that reach into the world of video games.
How do gaming Kickstarters that rely on nostalgia make use of our irrational decision-making?
How do players react and what social comparisons do they make when others pay real money for in-game advantages?
How the irrational way we treat “free” as a price in games can lead us astray …or keep us on track.
What do the ending of the Mass Effect series and a painful medical procedure have in common? They both illustrate how memory and evaluation of experiences interact.
Some recent research suggests how to predict whether motion controls and other weird peripherals will lead to frustration or enjoyment.
3 psychological phenomena that can help determine the success (or failure) of a Kickstarter video game pitch.
All it may take to get people to spend money in free to play games is one well placed countdown timer.
Has anyone ever done research on whether playing on the red team or the blue gives one a mental edge in games? Yep.
How can information about players’ scores and other accomplishments be framed so as to motivate them to compete and try to do better than other players? Let’s explore 3 psychological phenomena that can help.
Destiny’s loot system leaves out one very important component that could make playing the game more compulsive and habit forming. But it adds in another that might be prolonging player enjoyment after getting a sweet loot drop.
Sony just launched its PlayStation Now service that lets you rent access to streaming games. The pricing seems a bit odd to some, but it actually uses some well established psychological tricks to nudge you towards the option that Sony wants you to take. Allow me to explain…
Does violent content in video games cause violence in real-life? Or might something more mundane like frustration over controls and difficulty offer an alternative explanation?
Products frequently try to appeal to group membership when marketing to gamers, but a new study shows when this “you’re not a real gamer if you don’t buy this” approach is likely to backfire.
What do Dark Souls and Thomas Was Alone have in common with a cartoon from 1944? They all illustrate how we’re biased to fill in story gaps based on our own experiences and beliefs.
Why do we feel like we have a real relationship and feelings for characters like Ellie in The Last of Us? The psychology behind parasocial relationships explains why video games are better at this than any other medium.
My wife was once highly offended by a cartoon mole, and the story highlights how a simple attack on self-concept can reduce the frequency and severity of cheating in video games.
Between Twitch and YouTube, many people are now gaming for an audience. What effect does this have on performance? It depends on the audience and the game.
The story of one very scary bridge may explain why Game of the Year discussions ignore the flaws in games like The Last of Us.
Are you more dominant, kind, assertive, clever, or flirty depending on how your character appears in-game? Both new and old research has shown that the avatars we adopt can influence our behaviors not only inside the game, but outside as well.
With the Xbox One and PS4 in stores this month, many of us are comparing bulleted lists of features when trying to decide which to buy. That’s a step up from blind fanboyism, but such an approach can still trigger a couple of mental errors in judgment. Here’s how to avoid them.
With the help of researchers in psychology and marketing, let’s explore why we tend to get nostalgic about old games, why we may be fooling ourselves about how great they were, why it may be a good thing anyway, and why it makes us vulnerable to marketers.
What effect does using highly sexualized avatars have on our preoccupation with body image and acceptance of rape myths? Some new research on self-perception theory and virtual reality avatars suggests some things you should be aware of the next time you sit down at a character creation screen.
The “less is more” effect can make one product seem more valuable than another even though it has less to offer. The Humble Bundle deals provide a great real-world example of how you might be willing to pay more if the deals were presented in just a slightly different way.
Candy Crush Saga is the most popular game on Facebook, iOS, and Android. Unsurprisingly, it uses a few psychological levers to move its players, and this article focuses on one of them to answer the question: Why do they limit the number of lives you have per day instead of letting you play as much as you want?
Level designers often use colors to guide players along their way. The psychology of inattentional blindness and traffic accidents has more in common with this than you might think.
The first person exploration game Gone Home is one of the most immersive games I’ve ever seen, and it was done with just a tiny budget and team relative to AAA games. Let’s look at what theories of spatial presence have to say about what the developers did and why it works so well.
All else being equal, do you enjoy the games you pay full price for as much as the ones you buy on sale for cheap? While it of course first depends on the game, a certain well known theory in psychology suggests that paying $60 for the new Tomb Raider game when it came out…
Here, I’ve got a quick task for you. Assuming aces are worth 11, quickly double the value of each card below and add them up. The answer is 50, right? Well, yes but that’s not the point. The point is that you probably missed the fact that the 4 of hearts is black. Assuming a…
Summer is here! Time to pump up your video game backlog until it’s bloated, gurgling, and making vaguely taunting motions from over in the corner. In other words, the Steam Summer Sale has begun. I just bought Hotline Miami, Fez, and The Swapper for like 14 cents while typing that. Like last time, Steam is…
Well, no. Of course not. That’s a silly question. Why would you even ask it? That said, the updated supercamera on the Kinect 2.0 is capable of some pretty amazing things. Microsoft demonstrated how it can tell where you’re looking, estimate your heart rate from the color of your skin, and even infer your mood…
Why, when you saunter into a game store or navigate your favorite e-tailer, is everything priced $59.99, $29.99, or $19.99? More specifically, why do all those prices end in “.99?” Why not just be honest and price them at $60, $30, and $20? Retailers aren’t fooling anyone by pricing them one cent cheaper, are they?…
Can the presentation of choices on an upgrade screen or talent tree affect how we feel about those choices? Consider the two screenshots of talent trees below. No, look, don’t ask why just yet. Just consider them! The first one is from the first person shooter Syndicate while the second is from the latest Tomb…
One of the stories that’s making the rounds right now concerns Adam Orth, a (former) Creative Director at Microsoft who caused a ruckus by cramming his foot in his Twittermouth. He did so while weighing in on a potential “always on, always connected to the Internet” nature of Microsoft’s next Xbox console. The gist of…