Ever had to sacrifice something in a game? Ever had to take one step back to go two steps forward and still didn’t feel great about it? Then you’ve experienced loss aversion.
Loss aversion refers to the fact that we feel more pain from a loss than we do pleasure from an equivalent gain. Losses are worse than gains are good. Most of the time game designers want to avoid triggering this feeling, but not always. I talk with my guest expert this episode about how game designers can incorporate –or not– loss aversion into their game design. In fact, he wrote a book about it!
Remember that Patreon supporters get the ad-free version of the podcast delivered straight to their phone, as if by magic: https://www.patreon.com/pog
- Subscribe in iTunes here
- Listen or subscribe on Spotify
- Listen or subscribe on Stitcher
- Or just search for “Psychology of Games” in whatever you use to listen to podcasts
- All previous podcast episodes
Links for this episode:
- Achievement Relocked: Loss Aversion and Game Design by Geoffrey Englestein
- Geoff on Twitter
- The Dice Tower podcast
- The Ludology podcast