This is a simple recording of the slide deck I did for a lecture entitled “What The Psychology of Video Games Can Teach You About Product Engagement.” I gave it when I was invited to speak at the 2016 Habit Summit in San Francisco earlier this year.1
The talk is about some of the psychological underpinnings of engagement in video games –especially competition, quests, grinding, and free-to-play pricing models– and how they can be applied to games and other types of products. It was a lot of fun to put together and present! I made and shared this video because my Patreon supporters helped me reach a certain funding goal. So thanks to everyone who donated!