The Psychology of Video Game Avatars

Are you more dominant, kind, assertive, clever, or flirty depending on how your character appears in-game? Both new and old research has shown that the avatars we adopt can influence our behaviors not only inside the game, but outside as well.

Self-Perception Theory and Marketing through Avatars

I recently found out, via this article on, about an interesting paper by researcher Jeremy Bailenson in The Psychologist. In it, he reviews recent research on how viewing online representations of ourselves –like our avatars on the Xbox 360 or our Miis on the Nintendo Wii– can affect our behavior. He talks some about…