The Psychology of Loot

GamePro.com has posted my article from a recent print issue on The Psychology of Loot. Like last time, it’s in a pdf file, which you can download by performing clicking motions on this carefully highlighted link. The article aims to look at what psychology has to say about why gamers love loot and loot drops…

Phat Loot and Neurotransmitters in World of Warcraft

How are loot-based games like World of Warcraft, Torchlight, and Borderlands related to slot machines, chemical bliss, and evolution? Read on for the answer. During my early days with World of Warcraft (WoW) I remember tromping through Westfall killing crowds of Defias bandits when I was shocked by a loot drop: a rare pair of…