When Marketing to Gamers Backfires
Products frequently try to appeal to group membership when marketing to gamers, but a new study shows when this “you’re not a real gamer if you don’t buy this” approach is likely to backfire.
Thomas’s Dark Soul Is Alone
What do Dark Souls and Thomas Was Alone have in common with a cartoon from 1944? They all illustrate how we’re biased to fill in story gaps based on our own experiences and beliefs.
The Psychology of Video Games: The Book Is Coming!
Have you ever wanted to read about this stuff in book format? Good news!