Another of my articles on the psychology of video games has been published in Edge Magazine, Issue #232 July 2012. This time I wrote about the nostalgia we feel for good old games and how game developers and marketers capitalize on nostalgia to sell us reboots, sequels, and retro games. I have written about nostalgia…
Ack. Sorry, folks, something went awry and I had to do an emergency restore of the site from an incomplete backup. This means that comments on the last three articles –of which there were a few dozen– are now gone. I’m so sorry, there were some really good comments in there. I’ve backed everything up…
Wait, did I say the series on Diablo III loot would be a three parter? By that I obviously meant it would have four parts. Don’t put words in my mouth. I was listening to the always excellent Giant Bombcast podcast recently and the gang was talking about their experiences using the Diablo III auction…
In Part 1 of this series on the psychology of Diablo III loot I talked about how the anchoring effect can affect our estimates of value for auction house items. In Part 2, I described how the availability heuristic can trick us into thinking that epic item drops are more common than they are. In…
In part 1 of this three part series, I suggested that Blizzard could move more money through its auction house economy if it sorted prices from high to low by default, thanks to the anchoring effect. All of those items still had to be found from drops, though, and that involves a lot of tedious…
Oh man, you all, I’ve been playing a LOT of Diablo III lately. I’m sure that many of you who have played have been through the same scenario I have time after time. After running around avoiding AOE attacks, dashing in to rez fallen teammates, and swatting aside trash mobs, you and your co-players finally…