When it comes to video games, I’m not much of an achievement guy. But when I pop in a new game I usually bring up the achievement list to see what’s there and to look for anything interesting. When I recently did this with Halo: Reach I had to give a snort upon seeing the…
I wrote a while back about the Status Quo Effect and how puny humans are likely to stick with a default or pre-selected option when presented with multiple choices. It’s why e-mail subscription opt-outs are more “successful” than opt-ins, and it’s how services gently steer new customers towards the more profitable options like annual subscription…
A while back I wrote an article about the Attraction-Selection-Attrition model that I thought could explain why gamers choose what guild, clan, or message board community that they do. You can read the article for the details, but the gist of it is that people… Are attracted to organizations that share their values Are selected…