Steamed Endowed Progress a la carte

I recently wrote about the endowed progress effect, which makes us more likely to complete progress towards a goal if we have the impression that we’ve already begun taking the necessary steps. For example, people who get 2 free stamps on a “buy 10 get 1 free” card are more likely to put in the…

How Social Identity Theory Predicted the Console Wars of ’07

Fanboys. You don’t have to be a very experienced browser of gaming-related forums to see your share of discussions fouled by flames between people hysterically defending their favored game/console/genre/whatever and attacking everything else in sight. Some of it is deliberate trolling, for sure, but not always. There were (and still are) way too many Xbox…