buncha-sims

The Psychology of Video Game Avatars

Are you more dominant, kind, assertive, clever, or flirty depending on how your character appears in-game? Both new and old research has shown that the avatars we adopt can influence our behaviors not only inside the game, but outside as well.

The Psychology of Nostalgia

Articles for Edge Magazine Online

Last year I wrote several articles for Edge Magazine about the psychology of various video game topics. Somehow I missed that Edge put these online for viewing, so in case you didn’t catch the print editions I’ve helpfully aggregated them all here in one post. Wait …hang on, I’ve got to check something. Okay, yes.…

The Psychology of Avatars in Edge Magazine

I have a new article about the psychology of video game avatars in issue #240 of Edge Magazine. It’s this one: This article was a lot of fun to write. My standard operating procedure is to look at some body of psychological research or theory that has nothing to do with video games, and then…

Self-Perception Theory and Marketing through Avatars

I recently found out, via this article on Mindhacks.com, about an interesting paper by researcher Jeremy Bailenson in The Psychologist. In it, he reviews recent research on how viewing online representations of ourselves –like our avatars on the Xbox 360 or our Miis on the Nintendo Wii– can affect our behavior. He talks some about…

Ideal Self Image and Game Choice

So why do you think you choose to play the games you do? NO! WRONG ANSWER! Well, actually, you’re probably mostly right about that, but an recent article in Psychological Science suggests that your choice of games and your motivation to keep playing them may have something to do with how well they allow you…