The Unit Effect and Player Perceptions

Hey. Hey! I’ve got a some questions for you: Do you think you’d be more likely to buy a new MMO if it came with a 28 day trial vs. a 4 week trial? Would you be happier if your game character got a new ability with a 1.5 minute cooldown or a 90 second…

Book Review: Reality is Broken by Jane McGonigal

Unlike people who apparently pay attention to what’s going on in the gaming industry, I only recently became aware of Jane McGonigal, a Ph.D. in Performance Studies best known for designing alternate reality games and thinking really big thoughts. After reading her book, Reality Is Broken: Why Games Make Us Better and How they Can…

The Psychological Weight of History

Despite a huge backlog of games trying to get my attention, I found myself playing a lot of Team Fortress 2 (TF2) lately. This is in part because of the loot system, which drops random items –mainly hats or weapons– for you to use in customizing your avatar. This system has been in TF2 for…

Procedural Justice and Nerfing

Most of us have been in a situation where we feel that we’ve gotten the short end of a pointy stick. Maybe we were booted from a game server, banned from a message board, or had our favorite MMO game character weakened by a patch in such a way that left us shaking our tiny…

Freezing Your Decision-Making Synapses

A reader sent me a tweet recently pointing to something that reminded him of an article he’d read here: the pre-order options for Frozen Synapse, a PC strategy game in development by Mode 7 Games. BEHOLD: Here’s the gist of the options, with US Dollars Option 1: game + copy for a friend ($25.99) Option…

The Psychology of Game of the Year Debates

Ah, late December. The time when the gaming press gets its members together and tries to convince each other that one awesome game is more awesome than other awesome games –also known as the Game of the Year Awards. When I worked as part of the creative team on GameSpy.com we would lock ourselves in…

Steamed Endowed Progress a la carte

I recently wrote about the endowed progress effect, which makes us more likely to complete progress towards a goal if we have the impression that we’ve already begun taking the necessary steps. For example, people who get 2 free stamps on a “buy 10 get 1 free” card are more likely to put in the…

Kinecting With Your Emotions

Apparently the Xbox Kinect is a retail success despite the fact that I haven’t personally bought one. Enough people seem to enjoy flailing their extremities about and barking simple commands that Microsoft has sold 1.5 hoojillion of the devices and the holiday shopping season has only just begun. I’ve written before about how motion controls…

Why We Get Nostalgic About Good Old Games

Imagine for a moment that you’re a Swiss mercenary away from your homeland and fighting for some European king during the 17th century. Now suppose that over cups of hot coco and hair braiding you and your fellow mercs begin to pine for the good old days when video games came with thick manuals and…

Endowed Progress Effect and Game Quests

Imagine that two people, Kim and Carlos, notice that their cars are filthy and both go to the same car wash to make things right. With their wash they each receive a special card that lets them earn a free car wash if they get the card stamped enough times during future visits. Kim’s card…